Marketing Communications Specialist

Overview: The marketing communications specialist will assist sales and marketing management with communications media and advertising materials to effectively represent the company’s products and services to customers and prospects. 

Primary Responsibilities: 

• Create, edit, and assemble persuasive and compelling new marketing materials with the utmost attention to detail 
• Conceive and create effective marketing content for campaigns (email blasts, microsites, search engine marketing, etc)
• Write content and copy for marketing collateral
• Conceive and write customer case-studies and success stories and maintain up-to-date database of customer case-studies
• Support sales team with competitive research and briefings
• Assist with writing content for blogs and other social media outlets
• Research targeted industry verticals
• Research prospects and prepare lists for our sales team 
• Provide necessary marketing collateral resources to partners
• Coordinate and provide training tools and resources to sales team and partners
• Maintain basic technical knowledge and understanding of Company service
• Prepare and perform follow-up communications, sending of marketing and collateral materials to prospective clients
• Support lead generation activities (research sales leads, identify the company’s organizational make-up, develop targeted mailings, etc.) 
• Prepare speeches and presentations for sales team/senior management and coordinates the development of any associated materials

Requirements:

• 3-5 years marketing support experience preferably with a managed services or software company 
• Strong ability to research and indentify marketing opportunities
• Proven track record of developing highly effective marketing collateral, campaigns and resources
• Excellent organizational and communication skills (verbal, written, listening)
• Strong writing skills 
• Demonstrated success working with senior level executives
• Strong initiative, team player, self-motivated, results-oriented, positive attitude and the ability to learn and adapt quickly
• Ability to work and thrive in a fast-paced environment
• Must be proficient in Microsoft Office (Word, Excel, PowerPoint, etc.) and familiar with use of CRM software (SalesForce) and Adobe Creative Suite
• Bachelors Degree in Marketing or related field
• Must pass complete background check

Location:

• Remote office USA (telecommute from personal home office)
• OR - Waltham, MA or Baton Rouge, LA 

Compensation:

Salary commensurate with experience plus health benefits